Mission – Serving Older Adults

All SOA senior centers are open Monday-Friday, 8:30 am - 4:30 pm

Serving Older Adults of Southeast Wisconsin, Inc., also known as SOA, is a Wisconsin 501(c)3 non-profit organization founded in 2018 by a team of experienced and passionate professionals dedicated to serving the needs of older adults. With decades of collective experience in providing older adult programming, SOA founders developed the organization as a means to provide proactive and positive approaches to aging. In doing so, we strive to help older adults maintain optimal health and independence for as long as possible. Our hope is that older adults will spend more of their years supporting their needs socially, financially, and physically while adding value to their families and communities.

Our Mission

Our mission is to provide opportunities and services to adults 50 and better.

Our Vision

We envision a community where every adult 50 and better will be connected to the resources they need, and the opportunities that interest them, throughout the entire aging process.

Core Values

We believe older adults have value and should be encouraged to continue to contribute to the world in a meaningful way that enhances their lives, and the lives of others.

We believe older adults should be treated with respect, dignity, courtesy, and compassion.

We believe older adults should have opportunities to interact and develop healthy relationships with people of all generations.

We believe older adults deserve to live a safe, financially comfortable, healthy life with assistance from community resources and social services if needed.

We embrace diversity and inclusion and celebrate the differences in who we are and what we believe.

History

Serving Older Adults was founded in May of 2018, and began managing five senior centers on January 3rd of 2019. Since our start, we have served over 5,200 individuals aged 50 or better in the Milwaukee area. With over 90 years of collective experience, our staff has worked with some of the top nonprofits dedicated to serving Milwaukee. Between the groundwork that organizations have laid before us, and our vision, we hope to see a brighter, healthier, more active life for those 50 or better.

© 2025 Serving Older Adults